Marketing Tools
The Cost-Sharing of Marketing Tools Development Program is a new pilot program. In order to be eligible, interested companies must be developing or introducing value-added dairy products made using Wisconsin milk and must meet all of the following criteria:
- Has successfully applied for DBIC services and is an active DBIC client
- Has signed the DBIC Terms of Consultation
- Has a financial and ownership interest in the brand for which funds are being requested
Interested DBIC clients should first have an approved Brand completed before they are eligible for cost-sharing support of marketing tools. If this is not the case, the DBIC has a Brand Development program - contact your DBIC Client Manager for details.
The Cost-Sharing Marketing Tools Development Program may reimburse up to 50 percent of actual costs of developing eligible Marketing Tool(s) (not including printing), up to $2,500 per year.
Eligible Marketing Tools include:
- Photography
- Sell Sheet
- Brochure
- Sampling Card
- Shelf Talker
- Video News Release (VNR)
- Website Development
To apply, ontact your DBIC client manager, who will ensure the following items are submitted:
- Application for DBIC services
- DBIC Terms of Consultation
- Brand Profile Form (if required)
- Marketing Tools Application/Reimbursement Form - view/download here.
Applications are due on the 15th of each month. The DBIC makes every effort to respond within 30
days.