Fundamentals Video

Specialty cheese companies interested in increasing sales and improving buyer relationships will benefit from the DBIC’s “Fundamentals of Cheese Distribution: How to Gain and Retain Distribution of Specialty & Artisan Cheese" DVD. This interactive set of video clips features more than 25 national retailers, distributors, chefs and cheese marketers, all who graciously sat down with the DBIC on camera and provided detailed answers on how to:

• Prepare for initial contacts with a retailer, distributor or foodservice operation
• What to consider when designing or updating cheese packaging
• Who makes the buying decision and what criteria they use
• What types of in-store merchandising support are effective and why
• Critiques of cheese labeling and packaging

Whether you’re an experienced cheese marketer or at the initial stages of creating a specialty cheese, you will gain valuable insights to help you avoid the most common and costly mistakes of introducing or expanding distribution of your product.

This material is available for purchase only. It is available via a mail-order DVD, or by clicking on the below link and purchasing via credit card to view videos online. Cost is $75 for unlimited access. For more information, or questions, contact DBIC Administrator Kathy Brown, 1-888-623-2269 or email info@dbicusa.org

Click here to purchase online access to "Fundamentals of Cheese Distibution" videos.