Brand Development

This is the process of exploring and adopting the most effective marketing communication strategy to build a brand. Upon completing this process with a DBIC marketing consultant, which includes exploring the client "story", as it relates to marketing, developing product labels and packaging, clients are eligible for assistance (up to $2,000) with logo and label/packaging concept/prototype creation with a graphic designer who has been mutually agreed upon by the consultant and client.

These concepts and prototypes are often tested through Consumer Focus Groups. The brand development process takes six to 12 months, depending on client needs and timetable, resulting in Market Positioning statements and consideration for integrated brand communication marketing tools. The DBIC Client Manager initiates the request on behalf of the client.